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The SECI model. g, Group; i, individual; o, organisation. Source: Figure 1 entitled 'Spiral evolution of knowledge conversion and self-transcending process'. Reproduced with permission from Nonaka I and Konno N, 'The concept of "ba": building a foundation for knowledge creation' in California Management Review, vol. 40, no. 3, Spring 1998. © 1998 by the Regents of the University of California. Published by the University of California Press.